Different book covers for different audiences?

If you follow my blog, you will know that I love reading. I always have an open book lying around somewhere in the house. Although, as a busy mummy, I don’t get to read as much as I used to, I still make sure that I pick up books as often as I can. One thing that always intrigued me is why the same books have different covers in different countries. Notting Hill Press recently talked about this when they created a very different look for Michele Gorman’s newest release Match Me If You Can. I actually prefer the US version (although I live in the UK). I would love to hear your thoughts on this.

Statement by Notting Hill Press

It’s interesting to see how the same book is marketed differently depending on where its fans are based. Michele Gorman’s Match Me If You Can is published by Avon (Harper Collins) in the UK and by Notting Hill Press in the US. Avon took the lead in designing the marketing package for Michele’s UK chick lit fans, with a pretty teal cover, fun font and firm focus on the online dating/romance storylines in the book.


Meet best friends Catherine, Rachel and Sarah. Yet to find Mr Right, they’ve been settling for Mr Right Now. But when Catherine, London’s finest matchmaker, gets the girls to join her dating site where they can rate and recommend their ex-boyfriends, they soon realise that anything could happen… There’s someone for everyone, right? These best friends are about to find out!

Untitled design (4)

US Cover                                                                                        UK Cover

To complement the UK cover, we at Notting Hill Press designed the US cover using the same fonts and heart motif. But something started to bother us. Match Me If You Can is also about strong women. It’s funny, cheeky, poignant and realistic. The women join the dating website and recycle their exes but their lives – their friendship, families and careers – are at the heart of the book. And while both British and American fans are definitely romantics, American readers are also really partial to a feisty story about friends. We had to admit it: our hot pink cover didn’t seem quite right for Michele’s US fans. So we had a rethink about it, and here’s the result!


Meet best friends, Catherine, Rachel and Sarah. They’re fun, smart and successful, and haven’t had a date worth booking a wax appointment for in ages.

Catherine runs London’s most successful matchmaking business with her silent partner and ex-husband, Richard, who’s just announced that he’s marrying his twenty-three year-old girlfriend. Catherine has bras that are older than Magda, and now she’s barging in on their business with her meddlesome demands and wedding plans.

Architect Rachel’s got problems of her own. At work she’s competing against her ex-boyfriend, James, to win their biggest project and the promotion that comes with it. So when she joins Catherine’s website, RecycLove.com, where everyone brings an ex to recycle for the chance of an upgrade, she knows just who she’s going to trade in.

Homebody baker, Sarah, is in a rut thanks to family demands over the last few years. Reluctantly she joins RecycLove.com, where she’s convinced that some minor adjustments will improve her chances. But as minor adjustments turn into a complete overhaul and dates start falling at her newly-pedicured feet, will her popularity be worth the sacrifices she’s making?

A warm, funny story of friendship, strong women and self-discovery. Match us if you can, guys, but if not then please step aside and we’ll get on with being fabulous.

Talk of the Town



  1. That’s really interesting, thanks for sharing! I can see that the UK cover is influenced by other books in that genre but I think that I also prefer the US cover, I think it makes it a bit more personal to have a picture of the ladies and makes the book seem more about their relationship than about dating.

    • I agree Jennifer. I also find the U.S. cover to be so much more personal. I am able to straight away identify with the characters.

  2. This is so interesting! It’s fascinating that the same book is marketed in different ways to different nationalities. I actually prefer the blurb on the US cover – very Sex and the City! I’m always drawn to the cover of a book, it can draw me in or put me off. I love beautiful book covers that are going to look nice on the coffee table when I’m not reading them. I love that so many publishers are re-issuing beautiful hardback versions of classics for all those people who love real books rather than downloaded versions on kindles.

    • I am the same! I love it when my books look “pretty” on the bookshelf. I know you shouldn’t judge a book by its cover, but I think everyone does it anyway (I know I do!). Thanks for commenting, Clare.

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